PERSEPSI KONSUMEN TERHADAP KUALITAS PELAYANAN SALON MAHASISWA PADA PRAKTIK MATA KULIAH MANAJEMEN USAHA SALON
DOI:
https://doi.org/10.63864/3a3x3k02Keywords:
Persepsi, Konsumen, Kualitas Pelayanan, SalonAbstract
Konsumen memiliki ekspektasi tinggi terhadap pelayanan salon yang berkualitas karena mempercantik diri dan melakukan perawatan di salon telah menjadi gaya hidup bagi para wanita. Oleh karena itu tujuan penelitian ini yaitu untuk menganalisis persepsi konsumen terhadap kualitas pelayanan salon mahasiswa pada praktik mata kuliah manajemen usaha salon. Penelitian ini menggunakan pendekatan deskriptifLkualitatif dengan jenis data primer dan sekunder. Teknik pengumpulan data menggunakan kuesioner dan wawancara yang kemudian dianalisis secara desriptif persentase dan analisis kualitatif dengan interaktif model. Temuan penelitian yaitu (1) persepsi kualitas pelayanan salon mahasiswa pada mata kuliah praktik manajemen kurikulum termasuk dalam kategori cukup baik. Aspek kualitas pelayanan yang dinilai paling baik adalah reliability (keandalan) dengan persentase 67,9% dalam kriteria baik, sedangkan persentase terendah adalah aspek responsivenes (daya tanggap) dengan persentase 64,3% dalam kriteria cukup baik.
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