Ekosistem digital dalam mengembangkan Usaha Mikro, Kecil, dan Menengah (UMKM) Kecamatan Mojoroto Kota Kediri
DOI:
https://doi.org/10.63864/yxawa911Keywords:
Digital Ecosystem , UMKM, Digital Marketing, Lyterate, BrandingAbstract
The digital ecosystem in East Java seems to be growing fast these past few years. UMKM play a big role in the local economy and know that online platforms can be fast track to reach that. People nowadays be more familiar with technology including small businesses can reach buyers they could not before. Here, in Surabaya Malang and Kediri are turning into spots where startups marketplaces and digital payments come together. Moreover this shifting opens up bigger markets even though not everything moves at the same speed. The uses of Instagram TikTok and WhatsApp to show their products and talk to customers. Those ways cost less than old style ads so they fit businesses with small budgets. Live shopping and short videos are getting popular too especially with targets. Still the owners struggle with setting up online stores or handling digital payments. Training is not always easy to find and places outside regarding good connection. Competition is also getting tighter because the online market lets in products from other countries. Local sellers need to think more about quality looks and what makes their stuff different. Some are starting to use local culture like batik or local dish to stand out. There was an activity on February 23 2026 in Mojoroto Kediri with Karang Taruna and several UMKM owners. The team worked with CV Ningrat Prasojo to share ideas on digital marketing branding and how to describe products for online shops. Everyone joined to learn ways to handle the shift in how people buy things now.They went over how digital tools can help with daily tasks like reaching more customers and getting faster payments. The talk also talk about making brand names and packaging that people remember plus what labels need to show. Hopefully these sessions help the local sellers and youth groups spot chances in online selling.. Over time that could make the businesses in the area stronger and more ready for the way sales are moving.
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Copyright (c) 2026 Dian Kusumaningtyas, Aji Prasojo, Aulia Annisa Izzati, Dwi Dewianawati, Agus Sunaryo, Shafira Nasya Eka Putri (Author)
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