PELATIHAN PEMBUATAN BUKET DI DESA ROPOH SEBAGAI MEDIA PENGEMBANGAN EKONOMI KREATIF MASYARAKAT

Abstract

The phenomenon of empowering the creative economy in villages is gaining increasing attention as an effort to develop sustainable local economies. Through their local potential, village communities are able to develop their creativity into business opportunities with economic value. This study aims to examine the synergy between the Community Service Program (KPM) of the Al-Qur’an Science University (UNSIQ) and the community of Ropoh Village in developing a creative economy based on bouquet-making. Through a participatory approach and skills training, KPM UNSIQ plays an active role in enhancing the capacity of local human resources and utilizing the creative potential of the village community. The results show that this synergy has successfully encouraged increased productivity and innovation in bouquet-making, as well as expanding the marketing network of the community’s creative products. The development of a creative economy based on bouquets not only adds economic value but also strengthens the independence and empowerment of the Ropoh Village community. It is concluded that sustainable collaboration between universities and communities is an effective strategy for developing the creative economy at the village level.